The Lotus brand has a history of over 75 years, of being one of the most dynamic and diverse brands you can find on the block. It was started in 1948 by Colin Chapman, who knew that an automotive company would, in less than a century, become the most sought-after clothing brand. Lotus has dedicated sections for all age groups, with their specialization in fast fashion, which includes out-of-the-box streetwear. With the idea of bringing diversity to their range, they started with activewear manufacturing in the late 90s. With their presence all over the world today, they innovated furthermore with their Lotus Activewear Flagship Store. It has now become the center point for all kinds of athleisure needs for both clothing and apparel.
They are a unique brand in the sense that they try to bring upbeat fashion to all age groups, especially in their sports collection. Very early on itself, they went ahead to use breathable polyester for their manufacturing, which is both wrinkles and sweat-free. The light fabric with the signature lotus double stitch makes the apparel foolproof against tear. They were one of the first brands to start using softer elastics, which made their sports clothing to be soft on the skin. To go with all of these is their best-in-class apparel which includes sports gear like yoga mats and thermo-steel water bottles. They, too, come in vivid colors with the best in-range quality.
With change being the constant normal for them, their much-acclaimed sports dresses became a must-have for all sports enthusiasts. Even in the activewear section, they brought diversity with dedicated clothing for specific sports like cycling, tennis, running, and swimming. Lotus Activewear Official today is the first choice of most gym goers and yoga enthusiasts for its superior quality and vibrant color options. With delivery services in almost 150 plus countries, they offer the widest range of payment platforms for payments and also have a 60- day return policy for all their sportswear.
They are one of the first brands to embrace ethnic and gender diversity. All of this acclaim just added to Lotus's resolve to do good and give back to society. The majority of the profit proceeds from their sports collection go on to support the Lotus foundation. This has been a dedicated initiative to support women's and children's causes, especially during the pandemic. They even decided to support budding athletes with financial difficulties. Other than this, they even have an annual 'give back' drive where all shoppers can return their old clothes, which are then either recycled or given back to the have-nots. The same has a very attractive incentive that offers all donors guaranteed discounts and credit points which can be redeemed later. This only goes on to prove that if sports is your calling, then it's time that you scout for the perfect athleisure clothing with Lotus.